H-Cards (Advertising)


Golf Trade Card.jpgSo you’ve heard of T-Cards, E-Cards, and R-Cards. But, what exactly are H-Cards? In short, H-Cards are cards advertising and trade cards as designated in the American Card Catalog.

Advertising trade cards are generally seen as the earliest sports cards. These cards had a few distinct characteristics.

First, the pre-war trade cards were often cartoonish and sometimes, humorous. Second, these were cards that were used by businesses to promote their company. This description calling them a sort of business card is spot on.

Another popular characteristic of the cards was that they were often shared by different businesses. It wasn’t uncommon to see one card depicting a baseball scene with a business name on it and then a second card with the same scene but a different business. These cards often had a blank label or spot where the business using them could affix their stamp or name.

H-Cards are often printed on thinner stock and a bit flimsy. As collectors did for other issues, these advertising cards were often collected and sometimes glued into albums. Thus, it isn’t uncommon to find them with some sort of back damage.

The cards also sometimes had special numbers or lettering printed on them. Indirectly, this helps serve as a way of categorizing them. Cards that have numbers or letter/number combinations printed on them have been added next to them in the list below in parentheses.

Trade cards are not relegated to any specific time period. You will find cards with these designations from the 1800s through the post-war era. But generally when collectors are talking about trade cards, they are referring to the pre-war era when they became popular in the 1880s and 1890s. These types of cards are significant often because they depict some of the earliest pictures of various sports.

In addition to trade cards, this H-Card section also includes miscellaneous ink blotters that do not fit into any other categories. Ink blotters were used to absorb excess ink from old fountain pens so because of that, you will often find those with large ink spots on them. Here’s a more in-depth look at blotters.

Because of the large number of individual, standalone golf trade cards, only sets are featured here.


1927 3M Golf Blotter 2
1927 3M Golf Blotters
205. Western and Southern Life Insurance Golf Trade Card
205. Western and Southern
Life Insurance

Baines Shield Cards

Crawford Shoes
Trade Cards

Le Jeux D’Enfants
Liebig Tennis Trade Card
1895 Liebig Sports
Trade Card Set
Old Calabar Golf Card
1900 Old Calabar
1930 Rogers Peet Tris Speaker
1930 Rogers Peet
1926 Spalding Walter Hagen Golf
1926 Spalding
Spalding football scrap
1896 Spalding Die-Cuts
bobby jones h572 men of america golf
1928/1929 Stevens-Davis
Men of America
Tetlow Golf
1903 Tetlow College
Girl Series Trade Cards

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