U-Cards are designated in the American Card Catalog as match folders/covers and all other inserts not previously listed in the book. For that reason, I have used this page as sort of a catch all for different types of cards/collectibles that exist but don’t really fit anywhere else.
The most popular issues in this classification are the Diamond Matchbooks, which featured pictures of football players on the exterior of matchbook covers. Most were national or regional issues but some, such as the Ross Jewelry set, were specific to a certain area or team.
Other items designated in the U-Card section include gasoline issues. Because of that, uncataloged sets such as the 1936 and 1937 Standard Oil Nebraska Cornhuskers photographs are found here.
1933 U5 Diamond Matchbooks Silver
1934 Diamond Matchbooks
1934 U8 Diamond Matchbooks College Rivals
1935 Diamond Matchbooks
1935 U8 Diamond Matchbooks College Rivals
1936 Diamond Matchbooks
1937 Diamond Matchbooks
1938 Diamond Matchbooks
1935 Indiana Sport Avion (Multi-Sport/International)
1939 Ross Jewelry Washington Redskins Matchbooks
1936 Standard Oil Nebraska Cornhuskers Photos
1937 Standard Oil Nebraska Cornhuskers Photos
1931/1932 Walker’s Cleaners and Tailors Packers Photos