C-Cards and V-Cards (Canadian)
While most Canadian pre-war cards were understandably hockey issues, there are some featuring other sports, too.
C-Cards and V-Cards are Canadian issues. C-Cards represent cards produced by tobacco companies and V-Cards are those produced by candy/gum companies. Like the U.S. products, these cards were distributed with all sorts of sweets, including chocolate, candy, and gum.
With demand for these cards not reaching the same popularity as their American counterparts did, these were often printed in smaller quantities than other U.S. pre-war cards. While they may not have been as popular at the time, as a result of the smaller quantities, these are generally rarer and more difficult to find.
Many Canadian issues look significantly different than American cards. Canadian sets are often narrower by design.
Below are both C-Card and V-Card issues for the sport of tennis.
1940s Cracker Jack
1925 Dominion Chocolate
1924 Tobacco Products
Corporation of Canada
Sports Champions (V122)