U-Cards (Match Folders & Miscellaneous)



U-Cards are designated in the American Card Catalog as match folders/covers and all other inserts not previously listed in the book.

The book is somewhat fuzzy on this description and even says the viewpoint for what should go here is ‘clouded.’ In reality, new separate categorizations are probably needed at this point as some U-Cards, such as gasoline issues, could warrant their own section.

Keeping in the spirit of the American Card Catalog categorization, I have used this page as sort of a catch all for different types of cards/collectibles that exist but don’t really fit anywhere else. While there are many sets that fall under this header, the section also includes a number of individual items cards that were issued, often for promotional purposes.

A key factor in the American Card Catalog is that cards and items here were only to be issues that were sold as inserts. Giveaway types of cards, such as trade cards and other collectibles given away for free should not be technically considered U-Cards. However, because some items have no other home, I have included them here. For example, it makes much more sense to include movie theater issues that were giveaways on this page than it does to try to lump them in elsewhere (i.e. trade cards).

The ‘meat’ of the U-Card categorization was really for matchbooks and folded types of cards/collectibles. In addition to the matchbooks, examples of other types of items found here are cards for:

  • Clothiers
  • Non-Tobacco Cabinet Cards
  • Manufacturers
  • Miscellaneous Novelties
  • Movie Theaters
  • Oil/Gasoline Entities
  • Photography Studios
  • Stores
  • Unknown Companies


1894 Alpha Photo
Engraving Company Cards
Headin Home.jpg
1920 Babe Ruth
Headin’ Home Cards
1920s Babe Ruth
Snookums Movie Card
1920s Babe Ruth
Underwear Photo Premium
1923 Baltimore Shirt KC Blues.jpg
1923 Baltimore Shirt Company
Kansas City Blues
1913 Notebook Covers.jpg
1913 Base Ball Series
1929 Lindy Theater Cochrane.jpg
1929 Becker Brothers Theatre
1929 Lindy Theater Cochrane.jpg
1929 Benn Theatre
Philadelphia Athletics
1916 Block and Kuhl
1934 Buffalo Bisons
1934 Buffalo Bisons Photos
Sal Maglie 1940 Buffalo Bisons
1940 Buffalo Bisons Set
1916 Burgess-Nash M101-4
Converse Athletic Shoes Blotters
1920s Converse Shoes Blotter
Cy Young 1916 County Treasurer Card.jpg
1916 Cy Young
County Treasurer Card
1934-37 Diamond
Matchbook Covers (U1-U4)
Dizzy Dean Service Station.JPG
1938 Dizzy Dean’s
Service Station
1934 Red Wings Doyle-Texaco.jpg
1934 Doyle Texaco
Rochester Red Wings Card
Ed Konetchy 1912 St. Louis Card
1912 Ed Konetchy St. Louis
Promotional Card
Emmett Mulvey Day Tag Card
1925 Emmett Mulvey Day Tag
1916 Everybody’s M101-4
1916 Famous and Barr
Frederick Foto 1
1921 Frederick Foto Service
1911 Gilmartin
San Francisco Seals Photos
1916 Gimbels
1916 The Globe M101-4
1863 Harry Wright
1863 Grand Match at Hoboken
1916 Green-Joyce M101-4
1936 Hamlins Saf-T-Shav Cubs
1935-36 Hamlins Saf-T-Shav
Photo Premiums
1886 Hancock’s
Syracuse Stars
1916 Herpolsheimer’s
1921 Herpolsheimer’s
Hood Shoes Jimmie Foxx Blotter.jpg
1930s Hood Shoes
Jimmie Foxx Blotter
1926 Jimmy Dykes Day Artisans Card.jpg
1926 Jimmy Dykes Day
Artisans Card
1911 John Tener
Campaign Card
John Ward Fan 1939 Kimball Trois-Rivieres
1939 Kimball Automobile
The Busher Movie Card
1919 Kinema/Franklin Theatre
‘The Busher’ Movie Card
1926 KutOuts 10 Young.jpg
1926 Kut Outs Die-Cuts
1921/1922 Leader Theatre
1922 Leader Theatre (W573)
23L Ruth.jpg
1923 Lections
1929 Lindy Theater Cochrane.jpg
1929 Lindy Theatre
Babe Ruth 1930s Lion Brand Movie
1930s Lion Brand Shirts
Babe Ruth Movie
1916 Mall Theatre M101-4
Babe Ruth 1947 NBC Cavalcade of America
1947 NBC/Dupont
Cavalcade of America
Babe Ruth Premium
1913 Oakland Oaks.jpg
1913 Oakland Oaks
1929 Orient Theater Fox.jpg
1929 Orient Theatre
1939 Paramount Clothes
Springfield Nationals Photos
Pet Cremer - Baseball (1936)
1936 Pet Cremer Olympia
1921 Ruth Proctor.jpg
1921 Proctor’s Theatre
Babe Ruth
1921 Queen City Cigar Store
1888 R and S Tuck.jpg
1888 R&S (Raphael/Rafael Tuck)
1929-30 MP & Co Gehrig.jpg
1930 Ray-O-Print Photos
35RS Dizzy Dean
1935 Rice-Stix (UM7)
1938 Signal Gasoline
1938 Signal Gasoline
Oakland Oaks
1947 Signal Gasoline UO11 Maurice Van Robays
1947 Signal Gasoline
Jimmie Foxx 1936 Spencer Shoes Photo
1930s Spencer Shoes
Jimmie Foxx Photo
Square Deal Oil Joe Medwick
1930s Square Deal Oil
Joe Medwick
Contiero Babe Ruth Harold Lloyd
1928 T. Contiero
Babe Ruth/Harold Lloyd
1934 Tour of Japan

(JBR 48, JBR 72 Babe Ruth
Bromides, Maruzen Tour)
Mickey Cochrane Tower Theatre.jpg
1929-30 Tower Theatre
Mickey Cochrane Photo
1912 Vassar Sweaters 1929 Lindy Theater Cochrane.jpg
1929 Villa Theatre
Philadelphia Athletics
m101-4-006-archer 1916 Ware’s Basement
1931 Yuasa and Company Tour of Japan Bromide
1931 Yuasa Tour of Japan
CDV 1878 Utica Team Photo.jpgUncatalogued Cabinets/CDVs

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