For most sports collectors, G-Cards represent only banners and labels. The official designation in the American Card Catalog includes other things such as types of posters, albums, movie stills, catalogs, labels, and sheet music that included songs used by companies in the promotion of their business or their products.
Sticking with the banners and labels since that is what’s relevant to this page, only a few existed. Banners advertised some of the more popular 19th Century tobacco cards produced by Allen & Ginter and Goodwin. Labels, meanwhile, included cigar box labels, cigar bands, and tin tobacco tags.
The sports banners are extremely rare. It should also be noted that, similar to the albums, they were sometimes cut up since they featured individual pictures of cards in the sets they were promoting. Those cut cards do hold some value today, but they are worth only a fraction of the actual cards that were distributed inside of packages of tobacco products. Interestingly enough, Jefferson Burdick stated in the American Card Catalog that the cut cards from banners and posters had ‘no value whatever (sic).’ That may have been true at the time but the cards do indeed hold value today.
Banners featuring sets with tennis cards are presented below.