C-Cards and V-Cards (Canadian)
While most Canadian pre-war cards were understandably hockey issues, there are some with basketball cards, as found in the sets listed here. Canadian basketball cards from tobacco products included those picturing the Edmonton Grads, a popular women’s team based in Canada that won the first world championship title in 1924.
C-Cards and V-Cards are Canadian issues. C-Cards represent cards produced by tobacco companies and the sole set in that category from the four major sports is the C46 Imperial issue – an intriguing set consisting of minor league baseball players (some of which made it into the major leagues).
V-Cards are those produced by candy/gum companies. Like the U.S. products, these cards were distributed with all sorts of sweets, including chocolate, candy, and gum.
With demand for these cards not reaching the same popularity as their American counterparts did, these are generally rarer and more difficult to find.