Early Advertising and a Babe Ruth Ice Cream Party Kicked Off Fro-Joy Campaigns
Targeted campaigns from Gene Tunney and Babe Ruth were used in advance of their 1920s Fro-Joy card promotions
Targeted campaigns from Gene Tunney and Babe Ruth were used in advance of their 1920s Fro-Joy card promotions
An old list revealed the most expensive cards more than 40 years ago
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After years of looking, it’s pretty clear these cards don’t exist
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The popular beer producer turned to sweets during the ban on alcohol
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Want to begin a pre-war card collection? Start here.
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The BC Sports Hall of Fame offered plenty of insight into a rare set
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What are the rarest advertisements found on Dixie Lids cards?
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The majority of pre-war baseball cards were typically included inside of some kind of packaging along with another product. Some of those products were boxes of cigarettes (i.e. tobacco cards) and others were gum (gum cards). Others, still, were inside of bread and bakery products. Or other types of food and beverage products. And others were found inside of publications
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The 1932 Sanella set is known by collectors largely for the Babe Ruth card in it. But the release has a lot more – 111 other cards, to be exact, including a card of a mysterious Japanese catcher that could be a Hall of Famer, an ice hockey card, and all sorts of other athletes. Sanella cards are really more
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Babe Ruth’s career ended in the mid 1930s but he was featured prominently on cards throughout the decade
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As I wrote recently, the 1936 Goudey set is the perfect set introduction for new pre-war collectors. It’s short, affordable, and doesn’t have any expensive cards if you can handle low-grade. But what about for those that don’t collect sets? Well, I recently wrote an article for Sports Collectors Daily, highlighting some cards featuring pre-war Hall of Famers that you
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The 1916 Tango Eggs set is an interesting one to be sure. The cards were not even really known to most collectors until a large find of them was discovered in the early 1990s. In short, hundreds of the cards were found in nearly perfect condition, meaning they likely had never been distributed. They make up most of the known
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