It’s in the Details
|Title||Train with me on Rippled Wheat
|Size||2 1/2″ diameter|
|Images||Black and White
|Number in Set
1936 Train with Me on Rippled Wheat Overview
This unique card appears to be a promotional item used as a lid on some sort of food product for Rippled Wheat. Rippled Wheat was a breakfast food advertised as rich in flavor and nut-like.
This card is circular with a tab, indicating it was a part of … something. It is red and features a black and white image of boxing legend Jack Dempsey. They look similar to the popular Dixie Lids cards that appeared on ice cream products.
Dempsey served as a spokesperson of sorts for the food at one point and he wrote a book on training in conjunction with the food. That is seen in advertising from the 1930s where a 52-page illustrated book featured Dempsey on the cover of the book as well as a box of the Rippled Wheat product in the ad. It appeared to be distributed by the makers of that product.
In addition to this card, other premiums linking Dempsey to the product are known, such as this oversized one. While it is sometimes listed as a 1930 collectible or, more generally, one from the 1930s, it appears to have been printed in 1936.
1936 Train with Me on Rippled Wheat Checklist
This appears to be a standalone issue featuring only Jack Dempsey.