‘It’s In The Details’
|Title||N284 Buchner Gold Coin
|Size||1 3/4″ x 3″
|Type||19th Century Tobacco
|Number in Set
N284 Buchner Gold Coin Overview
When collectors think of the earliest major baseball card sets, the first set that often comes to mind is the N172 Old Judge set. But also printed around the same time was the 1887 N284 Buchner Gold Coin set.
While the name might indicate otherwise, these aren’t coins. Rather, they’re baseball cards produced by the Buchner Company for their Gold Coin Tobacco product.
Despite being such an early card, the set isn’t among the most popular pre-war card issues for a few reasons. First, they’re rare and hard to find. And with a somewhat sizable checklist of nearly 150 baseball cards, that makes putting a set together virtually impossible.
The Old Judge and cabinet cards used actual photographs and other cards, such as the artistic T205 and T206 sets, featured outstanding lithography. These, by contrast, had pretty weak photos lacking a ton of detail.
Also notable is that many players have more than one card in the set. Different poses were used for players with more than one card. Hall of Famer Dan Brouthers, for example, has one card featuring him ready to catch a baseball and another with him holding a bat.
A Generic Issue?
In addition, while the cards are of specific players, some of the poses were used on several different cards for different players. But while this is sometimes called a ‘generic’ set for that reason, that isn’t really the case.
Many of the images are unique to a given player and were not reused. Plus, even the cards with the same poses have several differences from one card to the next. Unlike the E91 American Caramel set, a truly generic issue, the Buchner Gold Coin release had a lot more variety.
Two really unique cards are found in the set.
One for George Wood is a horizontal card, which is not used by anyone else in the set. In it, he is stealing a base and for some reason, that pose was not duplicated. Alphabetically, it is considered the last card in the set. If the cards were created in alphabetical order, it is possible that the artist wanted to do something unique for the last card.
The other is the card of St. Louis Browns president Chris von der Ahe. Von der Ahe was included in the set for whatever reason and his card features a portrait of him. This pose was also not used for anyone else in the set and is probably the most unique card in the entire issue.
Another unique twist in these cards is that they can sometimes be found with parts of thick black letters and words on them. That is because they were printed as part of a large advertisement for the company’s product.
As this article states, the printing is on top of the fronts, indicating it was added to regular sheets of the cards. The cards also have regular backs and were printed on the same stock as the regular cards. This was a different approach compared to other tobacco cards that were used in the advertisements. Typically, the stock was different and most of the time, the backs were blank as the printers didn’t bother printing the backs onto them.
This tells me that the advertisements were likely very limited. If they had been mass produced, they would have probably printed them on thinner, less expensive stock and not bothered to waste additional ink needed to print them on the backs.
The text for the full advertising poster is not known. But that earlier link from Andy Broome’s website indicates that it, in part, reads something to the effect ‘Buchner & Co. Tobacco.’ The card shown here is courtesy of Broome.
These advertisement cards were not factory cut, obviously, since they were part of a poster. They are found individually today, however, and are always hand cut.
More than Baseball
While the Buchner Gold Coin set is widely viewed as a baseball issue, there are actually other cards that are a part of it.
In addition to the baseball players, a few other subjects are found with the N284 American Card Catalog designation. Those include jockeys, police officers, and actors/actresses.
Their inclusion with the baseball players is easily evident by some backs. Some backs mention only baseball players but others indicate that the set includes leading baseball players, police inspectors and captains, jockeys, and actors.
N284 Buchner Gold Coin Checklist
- Von Der Ahe
- Wood (Horizontal)