1927 British American Tobacco / Lambert & Butler / Wills Homeland Events Set and Checklist

Posted on November 1, 2016 by Pre-War Cards

‘It’s In The Details’

Title	Homeland Events
Year	1927
Size	1 3/8″ x 2 1/2″
Images	Black and White
Type	Tobacco
Number in Set	50

1927 British American Tobacco / Lambert & Butler / Wills Homeland Events Overview

1927 Homeland Events Tennis 1927 Homeland Events Boxing This UK set was distributed by tobacco companies Wills, British American Tobacco, and Lambert & Butler. While it is similar to a later 1932 set issued by Wills, it is also different. Even though the set is mostly a non-sports issue, it does include a few sports cards from tennis, boxing, soccer, and golf. The cards feature real events in the UK.

The boxing card features a match (the fighters are not identified) while the tennis card features a match at Wimbledon. Of note is that the 1932 set features a highly desirable golf card at St. Andrews with the legendary Bobby Jones. This 1927 set has a St. Andrews card but it does not feature Jones and he is not identified on the card.

The cards are slightly smaller than your standard tobacco card issues from that time period. They feature real black and white images and are also somewhat different in that they have a glossy finish. A small caption of each scene is on the front and a longer description is provided on the back.

Some events are featured on more than one card. However, while the captions are the same, a number in parentheses is printed after the caption for each different card – i.e. Foxhunting (1), Foxhunting (2), etc.

Confusion with Other Homeland Events Sets

Many collectors are unaware that there are actually more than one of these Homeland Events sets. This one was printed in 1927 but a later one was issued in 1932 by Wills.

The cards are nearly identical to these and many of the same subjects appear. However, the card numbers are different and other cards are introduced in those sets as well. One difference is that the 1932 set included 54 cards while these have only 50. A quick glance at the back (which states the number in the set) will help you differentiate between the sets.