1927 British American Tobacco / Lambert & Butler / Wills Homeland Events Set and Checklist

‘It’s In The Details’

Title	Homeland Events
Year	1927
Size	1 3/8″ x 2 1/2″
Images	Black and White
Type	Tobacco
Number in Set	50

1927 British American Tobacco / Lambert & Butler / Wills Homeland Events Overview

This UK set was distributed by tobacco companies Wills, British American Tobacco, and Lambert & Butler. While it is similar to a later 1932 set issued by Wills, it is also different. Even though the set is mostly a non-sports issue, it does include a few sports cards from tennis, boxing, soccer, and golf. The cards feature real events in the UK.

The boxing card features a match (the fighters are not identified) while the tennis card features a match at Wimbledon. Of note is that the 1932 set features a highly desirable golf card at St. Andrews with the legendary Bobby Jones. This 1927 set has a St. Andrews card but it does not feature Jones and he is not identified on the card.

The cards are slightly smaller than your standard tobacco card issues from that time period. They feature real black and white images and are also somewhat different in that they have a glossy finish. A small caption of each scene is on the front and a longer description is provided on the back.

Some events are featured on more than one card. However, while the captions are the same, a number in parentheses is printed after the caption for each different card – i.e. Foxhunting (1), Foxhunting (2), etc.

Confusion with Other Homeland Events Sets

Many collectors are unaware that there are actually more than one of these Homeland Events sets. This one was printed in 1927 but a later one was issued in 1932 by Wills.

The cards are nearly identical to these and many of the same subjects appear. However, the card numbers are different and other cards are introduced in those sets as well. One difference is that the 1932 set included 54 cards while these have only 50. A quick glance at the back (which states the number in the set) will help you differentiate between the sets.

1927 British American Tobacco / Lambert & Butler / Wills Homeland Events Checklist

1. Lawn Tennis at Wimbledon
2. London Cart Horse Parade
3. The Lord Mayor’s Show
4. Braemar Royal Highland Gathering
5. A Morning Canter Rotten Row
6. Polo at Hurlingham
7. Maoris vs. Somerset
8. Boxing at the Albert Hall
9. With the Otter Hounds
10. Royal Air Force Pageant
11. The Motor Show
12. The King’s Prize Bisley
13. Ascot Sunday at Boulter’s Lock
14. Cup Final Scenes in London
15. Meet of the Coaching Club
16. Trooping the Colours
17. Scenes at the Zoo
18. The Yeomen of the Guard
19. Tossing the Pancake
20. The Cup Final at Wembley
21. State Opening of Parliament
22. Alexandria Rose Day
23. Alexandria Rose Day
24. Alexandria Rose Day
25. The Grand National Steeplechase
26. Foxhunting
27. St. Patrick’s Day
28. The Naval Review
29. May Eights Week Cambridge
30. Foxhunting
31. St. Patrick’s Day
32. Remembrance Day
33. Motor Racing at Brooklands
34. Cricket at Lord’s
35. Foxhunting
36. Remembrance Day
37. The Lord Mayor’s Show
38. Cricket at Lord’s
39. The Derby
40. Greyhound Racing
41. Cowes Regatta
42. Launch of the H.M.A.S. Canberra
43. The Derby
44. Greyhound Racing
45. Golf at St. Andrews
46. Launch of the H.M.A.S. Canberra
47. Pheasant Shooting
48. Scenes at the Zoo
49. Royal Ascot
50. A Cubbing Morn

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