1927 British American Tobacco / Lambert & Butler / Wills Homeland Events Set and Checklist

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‘It’s In The Details’

Title Homeland Events
Year 1927
Size 1 3/8″ x 2 1/2″
Images Black and White
Type Tobacco
Number in Set
 50

1927 British American Tobacco / Lambert & Butler / Wills Homeland Events Overview

1927 Homeland Events Tennis1927 Homeland Events BoxingThis UK set was distributed by tobacco companies Wills, British American Tobacco, and Lambert & Butler. While it is similar to a later 1932 set issued by Wills, it is also different. Even though the set is mostly a non-sports issue, it does include a few sports cards from tennis, boxing, soccer, and golf. The cards feature real events in the UK.

The boxing card features a match (the fighters are not identified) while the tennis card features a match at Wimbledon. Of note is that the 1932 set features a highly desirable golf card at St. Andrews with the legendary Bobby Jones. This 1927 set has a St. Andrews card but it does not feature Jones and he is not identified on the card.

The cards are slightly smaller than your standard tobacco card issues from that time period. They feature real black and white images and are also somewhat different in that they have a glossy finish. A small caption of each scene is on the front and a longer description is provided on the back.

Some events are featured on more than one card. However, while the captions are the same, a number in parentheses is printed after the caption for each different card – i.e. Foxhunting (1), Foxhunting (2), etc.

Confusion with Other Homeland Events Sets

Many collectors are unaware that there are actually more than one of these Homeland Events sets. This one was printed in 1927 but a later one was issued in 1932 by Wills.

The cards are nearly identical to these and many of the same subjects appear. However, the card numbers are different and other cards are introduced in those sets as well. One difference is that the 1932 set included 54 cards while these have only 50. A quick glance at the back (which states the number in the set) will help you differentiate between the sets.

1927 British American Tobacco / Lambert & Butler / Wills Homeland Events Checklist

  1. Lawn Tennis at Wimbledon
  2. London Cart Horse Parade
  3. The Lord Mayor’s Show
  4. Braemar Royal Highland Gathering
  5. A Morning Canter Rotten Row
  6. Polo at Hurlingham
  7. Maoris vs. Somerset
  8. Boxing at the Albert Hall
  9. With the Otter Hounds
  10. Royal Air Force Pageant
  11. The Motor Show
  12. The King’s Prize Bisley
  13. Ascot Sunday at Boulter’s Lock
  14. Cup Final Scenes in London
  15. Meet of the Coaching Club
  16. Trooping the Colours
  17. Scenes at the Zoo
  18. The Yeomen of the Guard
  19. Tossing the Pancake
  20. The Cup Final at Wembley
  21. State Opening of Parliament
  22. Alexandria Rose Day
  23. Alexandria Rose Day
  24. Alexandria Rose Day
  25. The Grand National Steeplechase
  26. Foxhunting
  27. St. Patrick’s Day
  28. The Naval Review
  29. May Eights Week Cambridge
  30. Foxhunting
  31. St. Patrick’s Day
  32. Remembrance Day
  33. Motor Racing at Brooklands
  34. Cricket at Lord’s
  35. Foxhunting
  36. Remembrance Day
  37. The Lord Mayor’s Show
  38. Cricket at Lord’s
  39. The Derby
  40. Greyhound Racing
  41. Cowes Regatta
  42. Launch of the H.M.A.S. Canberra
  43. The Derby
  44. Greyhound Racing
  45. Golf at St. Andrews
  46. Launch of the H.M.A.S. Canberra
  47. Pheasant Shooting
  48. Scenes at the Zoo
  49. Royal Ascot
  50. A Cubbing Morn

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