1934-39 Wheaties Panels Sets

‘It’s In The Details’

Title Wheaties Panels
Year Various
Size Various
Images Black and White
Type Food
Number in Set
200+

Wheaties Panels Overview

Wheaties Basketball.jpg

35W 04 Red Grange.jpg

37W-9 05 DiMaggio.jpg

Beginning in 1934, Wheaties produced a series of sports panels on their cereal boxes. Today, these are still quite collectable. While this page focuses on panels from 1934-39 in the pre-war era, the company has produced many boxes after that as well.

Since the panels were part of cereal boxes, these are handcut and often will be found with uneven edges. The panels measure different sizes since many different series were created. Each series has its own look and design. Pictured here is a Joe DiMaggio baseball card from the 1937 Series 7, as well as a football and basketball issue. It should be noted that the 1935 and 1936 football issues feature collegians. Here’s a good look at the various designs throughout the years. Some of the designs are merely photos, some are more like advertisements, and some are even like miniature articles.

While the series all have their own unique design, some things are the same throughout them. The trademark Wheaties orange and blue colors, for example, are included across most of the series. And while some of the panels include color images, almost all depict players in black and white.

A few variations also exist. For example, Mickey Cochrane is pictured with both a white cap and a dark cap on his 1935 boxes.

Finally, most of the panels also include a player’s replica signature in addition to his or her image.

While baseball is the most popular of the sports featured on the panels, numerous different athletes in other sports, including football and basketball were included as well. In all, there are approximately 200 Wheaties panels in the pre-war card era.

Wheaties Panels Checklist

Below are the athletes that appeared on Wheaties boxes in the pre-war era from 1935 through 1939. While I believe this to be a pretty comprehensive list, it almost certainly is not complete. In addition, several athletes listed may have more than one box type in a given year.

Auto Racing

  • Wilbur Shaw (1936)

Aviation

  • James Garrigan & R.G. Hanson (1935)
  • Martin and Osa Johnson (1934)
  • Elinor Smith (1934)

Baseball

  • Johnny Allen (1939)
  • Luke Appling (1936, 1937)
  • Jack Armstrong – Batting (1935)
  • Jack Armstrong – Fielding (1936)
  • Earl Averill (1936, 1937)
  • Beau Bell (1938)
  • Wally Berger (1935)
  • Zeke Bonura (1937)
  • Tommy Bridges (1935, 1937)
  • Dolph Camilli (1938)
  • Casey at the Bat (1939)
  • Harland Clift (1937)
  • Mickey Cochrane – White Hat/Dark Hat variations in 1935 (1935, 1936)
  • Rip Collins (1935)
  • Kiki Cuyler (1937)
  • Curt Davis (1936)
  • Dean Brothers (1935)
  • Dizzy Dean (1935, 1936, 1938)
  • Paul Dean (1935, 1936)
  • Frank Demaree (1937)
  • Bill Dickey (1936)
  • Joe DiMaggio (1937, 1938)
  • Leo Durocher (1939)
  • Bob Feller (1937, 1938)
  • Lou Fette (1938)
  • Jimmie Foxx (1934, 1935, 1936, 1938, 1939)
  • Frankie Frisch (1935, 1936)
  • Lou Gehrig (1934, 1935, 1936)
  • Charlie Gehringer (1937, 1938)
  • Lefty Gomez (1936, 1937, 1939)
  • Goose Goslin (1935)
  • Hank Greenberg (1936, 1939)
  • Hank Greenberg / Roxie Lawson (1938, 1939)
  • Lefty Grove (1935, 1936, 1938)
  • Odell Hale (1936)
  • Gabby Hartnett (1936)
  • Rollie Hemsley (1936)
  • Billy Herman (1936, 1937, 1938)
  • Carl Hubbell (1936, 1937, 1938)
  • Travis Jackson (1935)
  • Bob Johnson (1939)
  • Buck Jordan (1937)
  • Chuck Klein (1936)
  • Bill Lee (1939)
  • Buddy Lewis (1937)
  • Ernie Lombardi (1937, 1938, 1939)
  • Gus Mancuso (1935)
  • Heinie Manush (1937)
  • Pepper Martin – Batting and Portrait Variations in 1935 (1935, 1937)
  • Ducky Medwick (1935, 1936, 1937, 1938, 1939)
  • Johnny Mize (1939)
  • Joe Moore (1937)
  • Wally Moses (1937)
  • Van Lingle Mungo (1936, 1937)
  • Buck Newsom (1935)
  • Mel Ott (1936, 1937, 1939)
  • Raymond Radcliff (1937)
  • Schoolboy Rowe (1936)
  • Red Ruffing (1937, 1939)
  • Hal Schumacher (1935)
  • Al Simmons (1935)
  • Cecil Travis (1937, 1938)
  • Hal Trosky (1937)
  • Arky Vaughan (1935, 1936, 1937, 1939)
  • Joe Vosmik (1936)
  • Gerald Walker (1938)
  • Paul Waner (1938)
  • Lon Warneke (1936, 1938)
  • Jo Jo White (1935)
  • Art Whitney (1938)
  • Jimmie Wilson (1936)

Basketball

  • Bob Kessler (1936)

Football

  • Jack Armstrong (1935)
  • Bernie Bierman (1936)
  • Sheldon Beise (1935)
  • Chris Cagle (1935)
  • Ed Danowski (1937)
  • Red Dawson (1936)
  • Benny Friedman (1935)
  • Red Grange (1935)
  • Red Grange (1938)
  • Charles Hartwig (1934)
  • Babe Hollingberry (1936)
  • Dixie Howell (1935)
  • Don Hutson (1934)
  • Howard Jones (1935)
  • Andy Kerr (1936)
  • Harry Kipke (1935)
  • Frank Larson (1935)
  • Darrell Lester (1936)
  • George Maddox (1935)
  • Bo McMillin (1936)
  • Eddie Michaels (1936)
  • Regis Monahan (1935)
  • Monk Moscrip (1936)
  • Bronko Nagurski (1937)
  • Ernie Nevers (1935)
  • Andy Pilney (1936)
  • John Robinson (1935)
  • Truman Spain (1936)
  • Tiny Thornhill (1936)
  • Lynn Waldorf (1936)
  • Pop Warner (1935)
  • Chuck Wasicek (1936)
  • Bobby Wilson (1936)

Golf

  • Babe Didrikson Zaharias (1935)
  • Betty Fairfield (1935)

Skating

  • Irving Jaffee (1935)
  • Kit Klein (1936)

Skiing

  • Betty Fairfield (1935)

Swimming/Diving

  • Jane Fauntz (1935)

Tennis

  • Ellsworth Vines (1935)

Track and Field

  • Jack Armstrong (1935)
  • Jesse Owens (1936)

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