1935-1941 Wheaties Panels Sets Had Many Designs

‘It’s In The Details’

Title Wheaties Panels
Year Various
Size Various
Images Black and White
Type Food
Number in Set

Wheaties Panels Overview

Wheaties Basketball.jpg

35W 04 Red Grange.jpg

37W-9 05 DiMaggio.jpg

From 1935 to 1941, Wheaties produced a series of sports panels on their cereal boxes. Today, these are still quite collectable.

Since the panels were part of cereal boxes, these are handcut and often will be found with uneven edges. The panels measure different sizes since many different series were created. Each series has its own look and design. Pictured here is a card from the 1937 Series 7. Here’s a good look at the various designs throughout the years. Some of the designs are merely photos, some are more like advertisements, and some are even like miniature articles.

While the series all have their own unique design, some things are the same throughout them. The trademark Wheaties orange and blue colors, for example, are included across most of the series. And while some of the panels include color images, almost all depict players in black and white.

Finally, most of the panels also include a player’s replica signature in addition to his or her image.

While baseball is the most popular of the sports featured on the panels, numerous different athletes in other sports, including football and basketball were included as well. In all, there are approximately 200 Wheaties panels in the pre-war card era.

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