1939 Goudey ‘How to’ Premiums Set (R303)

‘It’s In The Details’

Title R303 Goudey Premiums
Year 1939
Size Varies
Images Varies
Type Candy/Gum
Number in Set

R303 Goudey Premiums Overview


The 1939 R303 Goudey Premiums, often called the ‘How to’ set, showed collectors how to do certain baseball-related things. Like Goudey’s other 1930s premiums, these are more photographs than they are traditional baseball cards.

Fronts included a player image and replica signature while the backs had the ‘How to’ instructions. These can be found with either a black and white, brown, or reddish tone and some collectors break these into three different sets based on the color of the photo.

The first type of set is a sepia-style color and measures about 4″ x 6″. The second set has a reddish tint and is closer to 5″ x 7″. The third set is the same size, but in black and white. They are typically referred to as 303-A (smaller sepia photos), 303-B (red-tinted larger photos), and 303-C (black and white larger photos).

The cards are paper thin and easily torn/damaged.


While the backs state they were manufactured by Goudey in Boston, Massachusetts, they also include the Diamond Stars Gum name.

The reverse is what makes this series unique. As mentioned, a series of tips are provided for collectors. Each card features a specific tip and is played out using a series of diagrams with an explanation for each drawing.

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