1937 Lambert & Butler Exercises Set and Checklist
‘It’s In The Details’
Title | Lambert & Butler Keep Fit |
Year | 1937 |
Size | 1 3/8″ x 2 5/8″ |
Images | Color |
Type | Tobacco |
Number in Set |
50 |
1937 Lambert & Butler Keep Fit Set Overview
This international tobacco card set was issued by Lambert & Butler out of the UK. Lambert & Butler issued a variety of tobacco card sets in the 1920s and 1930s, including other sports releases. This particular series, like many, includes a total of 50 cards.
These cards are among the more common of the exercise issues. The set features exercises for both men and women. The first 25 cards in the set were dedicated to women while the final 25 were exercises for men.
The set is titled Keep Fit. True to the name, the fronts of these cards depict a subject performing numerous exercises. The exercises were performed by generic, unnamed subjects. These cards included full color images along with the Lambert & Butler Cigarettes name as well as a title. The images were lettered and, following the picture lettering in alphabetical order, collectors could follow the specific exercise and perform it with the moves in the proper sequence. All pictures in the set are against a green background and the cards have white borders.
Backs of the cards display the Keep Fit name at the top. The backs state there are a total of 50 cards in the set and include a card number with a short description of the exercise being performed on the front. The Lambert & Butler tobacco company name is at the bottom as well as a mention that the cards were issued by parent Imperial Tobacco Company.
The cards in the checklist for women, in particular, provide a progression for a full workout. Early cards focus on breathing and stretching with the final cards focusing on cooldown.
Like many international sets, this set was later reprinted in modern times. Reprinted cards include a mention at the bottom on the back that they are a reproduction and the ink on the back was brown as opposed to black.
1937 Lambert & Butler Keep Fit Set Checklist
- Preliminary Breathing Exercise
- Head Rolling
- Shoulder Exercise
- Arm Circling
- Arm Flinging
- Spinal Exercise
- Body Rocking
- Trunk Bending
- Trunk Rolling
- Body Rolling
- Trunk Falling
- Leg Lifting and Circling
- Leg Raising and Lowering
- Leg Stretching Backwards
- Wrist Circling
- Ankle Circling
- Prone Falling
- Horizontal Half-Standing
- Windmill Exercise
- High Kicking
- Springing Exercise
- Abdominal Exercise
- Hip Drill
- Body Encircling
- Final Relaxing and Breathing Exercise
- Heel Raising and Knee Bending
- Trunk Turning
- Trunk Lowering
- Body Stretching
- Arm Bending and Stretching
- Astride Jumping and Bending
- Back Arching
- Abdominal Exercise
- Suppling Exercise
- Arm Circling
- Shoulder Loosening – 1
- Shoulder Loosening – 2
- Trunk Turning with One Arm Swinging
- Trunk Bending Downward
- Trunk Lifting
- Balance Exercise
- Falling Astride
- Trunk Turning with Alternate Arm Swinging
- Trunk Falling Backward and Swinging Upward
- Arm Swinging, Bending and Stretching
- Trunk Bending and Unrolling
- Knee Springing and Stretching
- Trunk Bending Sideways
- Arm Exercise
- Knee Lifting and Trunk Bending
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