1937 R343 Mayfair Candies Touchdown 100 Yards Set

‘It’s In The Details’

Title R343 Mayfair Candies Touchdown 100 Yards
Year 1937
Size 1 3/4″ x 2 3/4″
Images Color
Type Candy/Gum
Number in Set

1937 R343 Mayfair Candies Touchdown 100 Yards Overview

Burdick 326, R343.24These unique cards featured color scenes of football games and players. Produced in 1937, it was catalogued as R343 Mayfair Candies by Jefferson Burdick in his American Card Catalog. Burdick’s description also calls it the ‘Touchdown 100 Yards’ set.

Backs of the cards described a particular football scene. The set gets its ‘Touchdown 100 Yards’ from a special promotion run by Mayfair Candies. Collectors of the set had to gather cards that had descriptions adding up to 100 yards to redeem them for a prize.

While most of the players in the set are not identified, Hall of Famer Red Grange is depicted on one. His card, as you might expect, is considered the key one to the set.

All of the cards have a horizontal layout except for two which are printed vertically.

To date, PSA has graded only a few of these cards.

1937 R343 Mayfair Candies Touchdown 100 Yards Checklist

To date, the only two cards I have seen from this set are listed below. It is not known if others exist.

  1. Again the Off Tackle Play
  2. Being in Perfect Position
  3. Changing Quickly
  4. Charging Hard
  5. Coming from in Front
  6. Coming out of a Huddle
  7. Digging in Their Heels
  8. Early in the Third
  9. Fullback
  10. Giving Every Ounce
  11. In a Play that Fizzled
  12. Indecision
  13. Late in the Same Period
  14. Left Tackle
  15. Line Holds (Red Grange)
  16. Only Intense Rivalry
  17. Outmaneuvered
  18. Quarterback Runs
  19. Revealing for the First Time
  20. Same Old Story
  21. Snapping out of Their Huddle
  22. Three Yards to Go
  23. Trying the Old Statue of Liberty
  24. What have we Done

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