The 1933-34 V252 Canadian Gum hockey card set included 50 cards. Each card featured a black and white image with the words “Hockey Picture Gum” at the top. The player’s name was below his picture.
The cards were unique in that collectors were encouraged to cut out a box at the bottom (under the player’s name) that involved a game. For this reason, cards will be found fully intact or with the bottom portion removed. Obviously, cards still intact have a higher value.
Many of the players’ names on these cards also included a nickname, which was printed in parentheses after his formal first name.
1933-34 V252 Canadian Gum “Home Hockey Game”
The fronts advertised a “Fascinating Home Hockey Game” and the back explained how collectors could receive one. Each card front included a letter and collectors had to save the letters to spell the full names of any five of the nine team names listed. In order, they were presented:
Toronto Maple Leafs
New York Rangers
Chicago Black Hawks
Detroit Red Wings
New York Americans
The prize for mailing in the number and quantity of letters required to spell five team names was the Home Hockey Game advertised on the front. No details about a contest expiration date are known.