1937 Donut Corporation of America Thrilling Moments Set (D146)

Posted on September 13, 2016 by Pre-War Cards

It’s in the Details

Title	D146 Donut / Doughnut Corporation of America Thrilling Moments
Year	1937
Size	1 7/8″ x 3″
Images	Black and White
Type	Bakery
Number in Set	72

1937 Donut / Doughnut Corporation of America Thrilling Moments Overview

This unique set was produced in 1937 by the Donut (or Doughnut) Corporation of America.

Cards were printed directly on the company’s doughnut boxes and feature both sports and non-sports personalities. The full, formal name of the set is “Thrilling Moments in the Lives of Famous Americans” and the issue included a total of 72 cards.

Images are presented in black ink various colored backgrounds. A title is displayed at the bottom and the backs are completely blank. Cards were printed in panels of 18 so four of them would make up an entire set.

Many famous Americans are featured in the set, but the sports cards are the keys. For sports collectors, the issue is anchored by baseball star Babe Ruth and football legends Red Grange and Knute Rockne. Boxing champions Jack Dempsey and John Sullivan are included here, too. That two football players and only one baseball player was included is interesting. With pro football still a developing game at the time, baseball is generally the more prominent of the two sports displayed in pre-war multi-sport issues. Bobby Jones (golf) and Bill Tilden (tennis) are also key cards found in the set.

In terms of non-sports personalities, former presidents George Washington, Abraham Lincoln, and Teddy Roosevelt are in the set as well.

In addition to the cards, an also album exists. That allowed collectors to glue their cards into a book for safe keeping so these cards can be found with glue residue on the backs if they were removed from the book. The album measures approximately 10″ wide by 15″ tall. In addition for the spaces for the cards, the album included a larger biography for each subject.