‘It’s In The Details’
|Title||Wheaties Babe Ruth Flip Movie Book
|Size||1 3/4″ x 2 1/2″|
|Images||Color (Blue and Orange Ink)
|Number in Set
1932 Wheaties Babe Ruth Flip Movie Book Overview
This unique item was distributed by Wheaties. The booklet was made in 1932 and features the famous home run swing of Yankees great Babe Ruth.
The cover explains the idea as, ‘Babe Ruth shows you how to hit a home run.’ It features a cartoon image of Ruth’s swing and is printed using Wheaties’ trademark blue and orange ink. The cover also mentions it was produced ‘by arrangement’ with Christy Walsh in 1932 by the Moviebook Corporation, located in New York.
Also using blue and orange ink was the back. There, a picture of a Wheaties box was shown as well as a small ‘quote’ from Ruth himself:
“Babe Ruth says: If you eat Wheaties with milk or cream and sugar you’re going to have plenty of energy to knock out home runs.”
Ruth’s replica signature was added as well.
Inside the booklet were real photograph images of Ruth – a slightly different one on each page. When a consumer flipped through the book, Ruth’s animated swing was presented.
1932 Wheaties Babe Ruth Flip Movie Book Checklist
This is a standalone issue not part of a set.