1929 Leader Novelty Candy Set

‘It’s In The Details’

Title Leader Novelty Candy
Year 1929
Size 1 3/4″ x 2 5/8″
Images Color Tints
Type Candy/Caramel
Number in Set

1929 Leader Novelty Candy Overview


The 1929 Leader Novelty Candy set is a rare issue. The set checklist continues to grow with new issues being discovered on occasion. That is understandable because the set was only recently discovered.

The fronts of the cards include a color-tinted image of a player with only one color ink being used (the cards come in various ink colors but only one is used per card). Along with the player picture, a replica signature is also included along with the player’s team. The card are blank-backed and can have the appearance of a strip card of sorts.

The cards measure approximately 1 3/4″ x 2 5/8″ However, like many other pre-war sets, the exact measurements can vary a little bit.

The cards are believed to have been issued inside boxes of Leader Novelty’s candy. However, they are also often found with uneven, hand-cut edges, making them appear to be strip cards of a sort. Thus, questions remain on the set’s distribution.

Images used for the cards were taken from the R316 Kashin set, as well as some others like the W553 and W554 sets. For that reason, some believe that the full checklist for the set is the same as the Kashin issue. But to date, nowhere near the 101 cards that appear in the Kashin set are known for this release.

Boxes and Redemption Program

Occasionally, some of the boxes that were used for the candy/cards make their way out in to the public as well. Those boxes included a unique baseball scene.

Those boxes offered a redemption program of sorts. Collectors could receive prizes in exchange for returning the boxes. Interestingly, while this was a baseball product, some of the prizes were for the sport of tennis. These prizes were available:

  • Baseball or tennis ball in exchange for 100 boxes
  • Baseball bat in exchange for 200 boxes
  • Baseball glove or tennis racket in exchange for 300 boxes
  • Aluminum ‘Zep’ in exchange for 500 boxes

1929 Leader Novelty Candy Checklist

A completely confirmed checklist of the set does not exist. However, 34 cards are currently known.

Note that my checklist includes 35 cards. That is because both PSA and SGC have graded a card of Lloyd Waner according to their pop reports. Paul Waner is believed to be in the set so it is possible that they have mistaken him for Lloyd. But because both have claimed to have graded one, I have added Lloyd to the checklist below.

  1. Larry Benton
  2. Max Bishop
  3. Lu Blue
  4. Jim Bottomley
  5. Donie Bush
  6. Earle Combs
  7. Pete Donohue
  8. Taylor Douthit
  9. Fred Fitzsimmons
  10. Lew Fonseca
  11. Jimmie Foxx
  12. Frankie Frisch
  13. Burleigh Grimes
  14. Lefty Grove
  15. James Hogan
  16. Rogers Hornsby
  17. Sam Jones
  18. Joe Judge
  19. Chuck Klein
  20. Fred Lindstrom
  21. Pat Malone
  22. Rabbit Maranville
  23. Bing Miller
  24. Lefty O’Doul
  25. Mel Ott
  26. Herb Pennock
  27. Ed Rommel
  28. Charlie Root
  29. Al Simmons
  30. Bill Terry
  31. Pie Traynor
  32. Dazzy Vance
  33. Lloyd Waner
  34. Paul Waner
  35. Hack Wilson

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