‘It’s In The Details’
|Title||Jasmatzi / Josetti / Salem The World in Pictures
|Size||1 1/2 x 2 1/4″
|Number in Set
1927-32 Jasmatzi / Josetti / Salem The World in Pictures Overview
These unique sets were printed from 1927-32. While three different sets exist, they are all essentially the same issue.
These sets were produced for three different German cigarette brands, Jasmatzi, Josetti Cigarettes, and Salem. The setup is similar to a 1931 set shared by Josetti, Jasmatzi, and Sulima that featured Babe Ruth as an actor. This site states that 214 total series were produced, but I have not yet confirmed that. Each series included only a handful of cards and there are likely around 750-1,000 cards in all.
The sets included a mix of sports and non-sports subjects. The series’ varied including subjects such as the Olympics, boxers, and actors/actresses. Of the major American sports, hockey is found in this set through the 1928 Olympics series’. At least one card from that sport exists. The card features the Canadian hockey team at the Olympics and the back touts their ability to play the game.
Translated from German, the back roughly says that ice hockey is the fastest game in the world where no other sport has situations that change so rapidly. It goes on to state that, in addition to great skill, technique and precision are required before mentioning Canada was the Olympic champion and could not be beaten by anyone in Europe.
The scene on the card is similar to one found on a 1927-28 Erdal Kwak card, which featured Team Canada vs. Switzerland. That would seem to make sense as it was the final game of the Olympics. Interestingly, it wasn’t really a gold medal match as four teams played a round robin format to determine the winner. Canada won gold but Switzerland received only bronze as Sweden won silver. Great Britain, the fourth team, did not medal.
The official name of the set is called Die Welt in Bildern, which, translated from German, means The World in Pictures. That is how the set is commonly advertised in the U.S.
1927-32 Jasmatzi / Josetti / Salem The World in Pictures Checklist
A complete checklist for these sets is not yet known.