1927-32 Jasmatzi / Josetti / Salem / Sulima The World in Pictures Sets and Checklists

‘It’s In The Details’

Title Jasmatzi / Josetti / Salem / Sulima The World in Pictures (Die Welt in Bildern)
Year 1927-32
Size 1 9/16 x 2 1/4″
Images Color
Type Tobacco
Number in Set
Unknown

1927-32 Jasmatzi / Josetti / Salem /Sulima The World in Pictures Overview

Salem Bilder HockeyMax Schmeling 1928 Josetti Boxing.jpgThis large, complex set was printed over a series of years. Most sources indicate they were released between 1927-32 but others vary. While four different sets exist, they are all essentially the same issue. The official name of the set is called Die Welt in Bildern, which, translated from German, means The World in Pictures. That is how the set is commonly advertised in the U.S.

These sets were produced for four different German cigarette brands, Jasmatzi, Josetti, Salem, and Sulima. The setup is similar to a 1931 set shared by Josetti, Jasmatzi, and Sulima that featured Babe Ruth as an actor.

Like some other large international, multi-sport issues, this massive set is made up of tons of smaller subsets. The series’ varied including subjects such as the Olympics, boxers, tennis players, and actors/actresses. The subsets grouped similar types of things together and included a mix of sports and non-sports subjects. For example, Series No. 158 included three boxers in Jack Dempsey, Gene Tunney, and Max Schmeling.

Hockey

Of the major American sports, hockey is found in this set through the 1928 Olympics series’. At least one card from that sport exists. The card features the Canadian hockey team at the Olympics and the back touts their ability to play the game.

Translated from German, the back roughly says that ice hockey is the fastest game in the world where no other sport has situations that change so rapidly. It goes on to state that, in addition to great skill, technique and precision are required before mentioning Canada was the Olympic champion and could not be beaten by anyone in Europe.

The scene on the card is similar to one found on a 1927-28 Erdal Kwak card, which featured Team Canada vs. Switzerland. That would seem to make sense as it was the final game of the Olympics. Interestingly, it wasn’t really a gold medal match as four teams played a round robin format to determine the winner. Canada won gold but Switzerland received only bronze as Sweden won silver. Great Britain, the fourth team, did not medal.

1927-32 Jasmatzi / Josetti / Salem / Sulima The World in Pictures Checklist

A complete checklist for these sets is not yet known. However, below, I have begun to catalog the subsets for sports represented on this set.

Series 67 (1928) – German Boxing

  1. Rudi Wagener
  2. Max Schmeling
  3. Franz Diener

Series 124 (1928) – Hockey/Olympics

  1. TBD
  2. Team Canada Hockey
  3. TBD

Series 155 (1929) – Tennis

  1. Helen Wills
  2. TBD
  3. Henri Cochet

Series 158 (1929) – Boxing

  1. Jack Dempsey
  2. Max Schmeling
  3. Gene Tunney

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