The 1924 Imperial Tobacco The Reason Why set is a 50-card set that was distributed in Canada (by the Imperial Tobacco Company of Canada Limited). It is listed in the American Card Catalog as C32, as it is a Canadian issue.
As mentioned in the title of the set, this was an educational type of tobacco card set that explained certain traditions or how/why products were made. It is largely a non-sports sets, but does include two sports-related cards.
One card (No. 9) is related to the sport of golf and answers the question why the golf ball has an uneven surface. The back details the story of how golf balls were originally smooth and it was discovered that balls with dents in them actually traveled farther. Thus, the balls were then created with the dimples.
The other sports-related card is one for horse racing as the card (No. 41) answers the question of why a horse wears blinkers (blinders), which is to keep the horse focused and not distracted by things it may see to its sides.
Cards feature color images on the front inside of a thin red border line while the backs with the descriptions are printed entirely in blue ink.
Near Parallel Set
It should also be noted that a larger, similar set was issued in 1924 by Gallaher in the UK. That set includes these 50 cards but also 50 for more for a total of 100 and the two sets can easily be confused since they have the same design.
The cards, however, can be distinguished without much trouble. The Imperial Tobacco cards have that name printed on the backs while the Gallaher cards have that name. In addition, the Imperial cards have ‘Series of 50’ on theirs while Gallaher’s state they are part of a ‘Series of 100.’
Not much difference in price, if any, is known.
1924 Imperial Tobacco The Reason Why Checklist
A motor tyre valve does not allow air to escape
A sirloin is so named
Ship’s sails are often perforated
A sailor’s collar has white lines
A tailor’s thimble has no top
Rontgen rays are called x-rays
An eclipse occurs
A mooring rope has a tin disc
A golf ball is uneven on the surface
A figure head was carved on old war vessels
A ship has figures on its bows
A grenadier wears a bearskin
A coin works an automatic machine
An iron ship floats
A chemist’s shop shows coloured bottles
Pawnbrokers have the three-ball sign
Telephone wires rotate
We call an Englishman “John Bull”
Large saws have a notch on top
A datum line is seen
A gun barrel is rifled
A miner’s lamp cannot set fire to gas
Sections of railway lines are not laid close together