Pre-War Cards

It’s In The Details’

Title	MacDonald’s British Consols/Brier Watch Who Wins Hockey Cards
Year	1934-35
Size	2 1/2″ x 3 1/2″
Images	Two-Color
Type	Tobacco
Number in Set	53 (?)

1934-35 MacDonald’s British Consols/Brier Watch Who Wins Hockey Cards Overview

British Consols might sound like the name of a company in the UK, but it was actually a cigarette brand produced by the MacDonald Tobacco Company, which was based in Canada.

That company produced a series of advertising cards from the 1920s through the 1940s to promote its British Consols and Brier brands. These are believed to have been included in British Consols/Brier cigarette packs. While most included non-sports subjects or basic advertising a set in 1934 included hockey cards with predicted scores for the 1934-35 season. A total of 53 advertising cards was created for the set.

On one side, each advertising card included a predicted score for a hockey game. The other side featured a picture of a playing card on it. All 52 cards in a deck were depicted and a 53rd was a Joker card. Unlike other years, however, the Joker card in this deck was not a hockey player (here’s more information on the hockey Joker card found in other years).

Win a Deck of Playing Cards

The advertising cards were tied to a promotion and consumers had two chances to win a real deck of playing cards. First, they could collect all of the 53 different advertising cards. The other way to win involved the hockey scores. A consumer had to find 15 correct scores for the games (duplicates were allowed) and could then exchange those for the deck of cards as well.

Shown here is a picture of two of the advertising cards with the hockey scores as well as a deck of the playing cards that were received by redeeming them.

The advertising cards generally had four sharp corners, although some of the earlier issues may have had rounded corners. The playing cards that were received in exchange, however, were standard with rounded corners. Those cards had the MacDonald’s Cigarettes/British Consols name, as did the box in which they were shipped.

1934-35 MacDonald’s British Consols/Brier Watch Who Wins Hockey Cards Checklist

A total of 53 playing cards were in each advertisement set. However, it is unknown if each card can be found with more than one hockey score (in which case, there would be numerous variations).

A complete checklist with all scores is not known.

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