In 1938, the Dixie Cup Company printed special lids of sports stars on top of their ice cream products. These circular lids are still popular with collectors today.
While the majority of the lids were baseball players, there were two football players available as well – stars Sammy Baugh and Bronko Nagurski. Utilizing the duo for such a promotion made a great deal of sense because they were two of the league’s top players at the time.
In addition to the lids, the company also offered a special premium available to collectors. These premiums were 8″ x 10″ in size and large color photographs printed on cardboard.
The checklist for the premiums is the same for the discs. For the football set, the only two available were Baugh and Nagurski.