1938 Sawyer Biscuit Cabinets Set and Checklist

 ‘It’s In The Details’

Title Sawyer Biscuit Cabinets
Year 1938
Size 4 1/2″ x 5 3/4″
Images Sepia
Type Bakery
Number in Set

1938 Sawyer Biscuit Overview

1938 Sawyer Biscuits Hack

The 1938 Sawyer Biscuit set is a collection of small photographs mounted to a red cardboard frame. While the issue is referred to as the Sawyer Biscuit cabinets (named after the company), they were actually part of a promotion for the company’s Sawyer Butter Cookies products.

Pictures of the players were sepia-toned and included his name at the bottom. The photo was affixed to the frame, which had a backing, which popped out to allow it to stand up for display.

The pictures and frames were premium items that were sent to collectors in exchange for a coupon as well as ten cents. The set was part of a local promotion, however, and only included Chicago Cubs and Chicago White Sox players.

When redeemed, collectors received a letter from the Sawyer Biscuit Company with their cabinet photo. In it, they were encouraged to send more coupons and money to the company at their address (1041 West Harrison Street in Chicago). Sawyer Biscuit also stated fans had numerous options for displaying the photos. They could be stood up on a desk, hung on the wall, or removed from the frame and placed in an album. Finally, in a P.S., the company mentioned two more of their products – Sawyer’s Energized Honey Flavored Graham Crackers and Sawyer’s Saltine Crackers.

Sawyer Biscuit also returned in 1950 with another baseball issue – an 8X10 set of photographs of the Indianapolis Indians.

New Unchecklisted Additions

Roy Johnson 1938 Sawyer Biscuit CabinetThe letter sent to collectors was signed by broadcaster Bob Elson. Interestingly enough, when selecting which photo they wanted, he was also an option, as mentioned in the letter. The most interesting subject, however, was someone named ‘Babs.’ Collectors could receive a photo of one of the players, Elson, or ‘Babs’ as indicated in the letter. For a while his/her identity was not known to collectors. However, I have since discovered it was Dolores Gillen – one of his broadcasting partners.

I have not yet seen a Gillen photo and until one surfaces, it will probably not be recognized by most as an official checklisted item. But one can assume it exists since it was listed as one of the images offered and I have listed it here for that reason.

In addition, a Roy Johnson (Cubs) was recently found to exist. Here’s a bit more on that discovery. Those two additions to the commonly known checklist increase the total from 47 to 49.

1938 Sawyer Biscuit Checklist

The list below is the combined checklist of players available from both the Cubs and White Sox, as well as the two broadcasters.

  1. Luke Appling
  2. Jim Asbell
  3. Boze Berger
  4. Clint Brown
  5. Clay Bryant
  6. Tex Carleton
  7. Phil Cavaretta
  8. Rip Collins
  9. Dizzy Dean
  10. Frog Dietrich
  11. Frank Demaree
  12. Jimmie Dykes
  13. Bob Elson (Broadcaster)
  14. Al Epperly
  15. Larry French
  16. Frank Gabler
  17. Augie Galan
  18. Bob Garbark
  19. Babs Gillen (Broadcaster)
  20. Charlie Grimm
  21. Stan Hack
  22. Gabby Hartnett
  23. Jackie Hayes
  24. Billy Herman
  25. Roy Johnson
  26. Billy Jurges
  27. Jack Knott
  28. Mike Kreevich
  29. Joe Kuhel
  30. Tony Lazzeri
  31. Bill Lee
  32. Thornton Lee
  33. Bob Logan
  34. Ted Lyons
  35. Joe Marty
  36. Ken O’Dea
  37. Marv Owen
  38. Tony Rensa
  39. Carl Reynolds
  40. Dunc Rigney
  41. Charlie Root
  42. Larry Rosenthal
  43. Jack Russell
  44. Norm Schlueter
  45. Luke Sewell
  46. Hank Steinbacher
  47. Monty Stratton
  48. Gee Gee Walker
  49. Porkshops Whitehead

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