1938 Senior Service Our Countryside Set and Checklist

Posted on September 7, 2016 by Pre-War Cards

‘It’s In The Details’

Title	Senior Service Our Countryside
Year	1938
Size	1 15/16″ x 2 15/16″
Images	Black and White
Type	Tobacco
Number in Set	48

1938 Senior Service Our Countryside Overview

1938 Senior Service Golf in the Highlands This set was similar to many others produced in the 1930s from UK tobacco companies. These cards were produced for Senior Service cigarettes packages.

If the layout is familiar to you, that is unsurprising. Countless sets from the UK had a similar design with the white borders on the front and the same font/type of the title. Fronts included a black and white image of a particular location and the backs offered a description of it. Backs of the cards offer a description of the location shown and include a card number, the repeated title, and the Senior Service Cigarettes brand name.

Most of the cards are not related to sports. But one golf card in the set is known as shown here.

The golf card is titled, “Golf in the Highlands.’ It features an unnamed group of golfers with one following through on his swing. The back of the card gives a description of the golf scene:

“Despite the inclement weather conditions in the Highlands, every golfer will doubtless envy the members of the golf club Pitlochry, for few can boast of such a magnificent natural course, surrounded by silver fir and larch trees, against a background of mist-capped mountains. Pitlochry, besides being a somewhat sophisticated inland resort, has a further distinction as it is supposed to be the “centre” of Scotland – a claim that will always remain in friendly dispute amongst Scotsmen.”

Of note is that, similar to other real photograph cards using this layout, these are often found with the ends curled upward.